All of the above mentioned publications, as well as all other newspaper publications made by the City, shall be published in a newspaper or newspapers of general circulation in the Municipality, and, where legally permissible, such publication shall be made but once and in one newspaper only.
The newspaper carrying such publication shall be paid a price per inch of space used at the lowest and best rate offered. Whenever it may appear to the City Commission that the rates offered by such newspapers are unfair, such other means of securing due publicity may be employed, in lieu of newspaper advertising, as the City Commission may by resolution determine.