These provisions shall ensure the following:
1. The establishment of design review procedures for residential, commercial and industrial development proposals;
2. That proposed development projects comply with all applicable performance standards and design guidelines;
3. A focus on community design principles which result in creative, imaginative solutions which establish quality design for the City;
4. The orderly and harmonious appearance of structures along with associated facilities, such as signs, landscaping, parking areas, etc.;
5. Maintenance of the public health, safety and general welfare and property throughout the City; and
6. Effective implementation of the General Plan policies which encourage the preservation and enhancement of the particular character and unique assets of the City, and its harmonious development.