(A) The purpose of this subchapter is to regulate signs and outdoor advertising in a manner which will minimize their harmful effects while permitting latitude for creative and effective advertising and identification. To achieve this purpose, this subchapter has the following objectives:
(1) To prevent the placement of on-site signs in a manner that will conceal or obscure signs of adjacent businesses;
(2) To keep the number of on-site signs at a level reasonably necessary to identify a business and its products;
(3) To keep on-site signs within a reasonable scale with respect to the building to which they relate;
(4) To prevent off-site signs from conflicting with business, residential, and public land uses;
(5) To keep an area adjacent to streets clear of signs which might obstruct the view of motorists;
(6) To reduce the visual distractions for motorists on the streets; and
(7) To control the use of signs and of their motion, colors, illumination, and their insistent and distracting demand for attention which can be injurious to the mental and physical well being of the public and can be destructive to adjacent property values and to natural beauty.
(B) Accordingly, it has become necessary in the public interest to regulate the sizes, location, character, and other pertinent features of all signs in the city.
(Prior Code, § 153.136) (Ord. D-1418, § 702, passed 11-22-1982, effective 1-21-1983)