The text of the Code shall read, as follows:
CODE OF FAIR CAMPAIGN PRACTICES
There are basic principles of decency, honesty, and fairness which every candidate for public office in the city of Sacramento has an ethical obligation to observe and uphold, in order that, after vigorously contested, but fairly conducted campaigns, the integrity of the electoral process has been preserved.
Therefore:
(1) I SHALL CONDUCT my campaign openly and publicly, discussing the issues as I see them, presenting my record and policies with sincerity and frankness, and criticizing without fear or favor the record and policies of my opponents which merit such criticism.
(2) I SHALL NOT USE OR PERMIT the use of character defamation, whispering campaigns, libel, slander, or scurrilous attacks on any candidate or her or his personal or family life.
(3) I SHALL NOT USE OR PERMIT any appeal to negative prejudice based on race, sex, religion, national origin, physical health, status or age.
(4) I SHALL NOT USE OR PERMIT any dishonest or unethical practices which tend to corrupt or undermine our American system of free elections, or which hamper or prevent the full and free expression of the will of the voters, including acts intended to hinder or prevent any eligible person from registering to vote or voting.
(5) I SHALL provide to my opponents, at the addresses on their Code of Fair Campaign Practices form, and to the city clerk for public inspection, any campaign advertising or communication which directly
names or refers to any of my opponents at least eight days prior to dissemination of the advertising or communication by me or my controlled committee.
(6) I SHALL NOT COERCE or permit coercion of my employees to make monetary or nonmonetary campaign contributions to me or any other candidate.
(7) I SHALL IMMEDIATELY AND PUBLICLY REPUDIATE any support from any individual or group which resorts, on behalf or my candidacy or in opposition to any opponent, to the methods and tactics which I condemn. I shall promptly redress and accept responsibility for a violation of any provision of this Code or the laws governing elections by any subordinate or by my controlled committee.
(8) I SHALL DEFEND AND UPHOLD the right of every qualified voter to full and equal participation in the electoral process.
(9) I SHALL clearly identify myself or my controlled committee as the sender of any and all campaign advertising to be mailed.
I, the undersigned, candidate for election to public office in the city of Sacramento or treasurer or chair of a committee making any independent expenditures, hereby voluntarily endorse, subscribe to, and solemnly pledge to conduct my campaign in accordance with the above principles and practices.
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Date Signature
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Campaign Address
(Ord. 2007-098 § 1; prior code § 62.06.302)