The council, in granting franchises, shall prescribe the terms and conditions of such franchises in accordance with the applicable provisions of this chapter and any ordinance adopted pursuant thereto and may in such franchise impose such other and additional terms and conditions not in conflict with the Charter, whether governmental or contractual in character, as in the judgment of the council are in the public interest or as the people, by initiative, indicate their desire to have so imposed. (Ord. 2000-017 § 2(j) (Exh. A))