No franchisee shall discriminate in employment or selection of contractors or subcontractors on the basis of race, color, religion, national origin or sex (including marital status). Each franchisee shall strictly comply with the equal employment opportunity regulations promulgated by the FCC, and all applicable federal and state statutes and regulations and ordinances of the county and cities. Each franchisee shall establish as objectives the employment of a work force based upon merit and achievement of a racial balance within its work force consistent with that which pertains within the residential population of the Sacramento community. (Prior code § 20.06.548)