Applicants for a franchise shall be authorized, but not required, to include within their applications proposals for services, resources or benefits to the county or cities, including, but not limited to, free or discounted rates for subscription to services on the subscriber network or institutional network, channels or time thereon on the subscriber network or institutional network, electronic or other equipment, use of the institutional network, staffing resources or other services, resources or benefits for improvement in the delivery of governmental services of efficiency of governmental operations. A franchisee who has proposed the provisions of such services, resources or benefits in its application shall comply during the entire term of the franchise with all commitments contained in its application and the resolution offering the franchise pursuant to the terms and conditions stated therein, and the failure to provide such services, resources or benefits pursuant to the terms and conditions stated shall be deemed to constitute a material violation and breach of the franchise documents.
An applicant who chooses not to make such a proposal shall not be disqualified from bidding or consideration in selection of the franchisee. It is expressly declared that the factors upon which selection will be based are so numerous and subjective as to make it impossible to know in advance the relative importance of a determination by an applicant to either make or not to make such a proposal in relation to other factors upon which award of a franchise will be based. (Prior code § 20.04.342)