The request for proposals shall identify bidding alternatives vested in applicants by the terms of this chapter, establish the procedure for submission of applications, consideration of applications, selection of the successful applicant and issuance of the franchise, establish fees to be paid by applicants and the franchisee to cover costs of preparation, solicitation, selection and award, and prescribe such terms, conditions and requirements relating to the franchise consistent with the express provisions of this chapter as the issuing authority, in its discretion, may determine. (Prior code § 20.03.204)