(A) Approval required. No sign permitted under the regulations of this subchapter shall be installed or altered without first obtaining approval of the Zoning Administrator in accordance with § 155.020.
(B) Compliance. Sign installation shall comply with the provisions of the Village zoning subchapters.
(C) Combination signs. Combination signs (multiple signs on a single structure) are permitted, subject to all regulations herein.
(D) Rock River. No sign, either permanent or temporary, shall be installed or placed within 50 feet of the banks of the Rock River.
(E) Right-of-way. No sign shall be placed in any public right-of-way except as otherwise allowed by this chapter.
(F) Indirectly and internally illuminated signs. Any illuminated sign or lighting device shall employ only light emitting a light of constant intensity, and no sign shall be illuminated by or contain flashing, rotating, or moving light or lights. In no event shall an illuminated sign or lighting device therefrom be directed or beamed upon a public street, highway, sidewalk, or adjacent premises so as to cause glare or reflection that may constitute a traffic hazard or nuisance as determined by the Zoning Board of Appeals. All signs shall be screened from beaming onto residential windows. Rotating or moving time and temperature signs shall not be restricted by this division.
(G) Electronic message board. Electronic message boards are allowed only in Commercial and Industrial Zoning Districts, as long as the sign is located so that it does not obstruct, impair, obscure, interfere with the view of, or be confused with, any authorized traffic control sign, signal, or device, and so long as the sign does not produce a glare or light in violation of other parts of this chapter. Also, all electronic message boards shall not exceed 32 square feet in electronic message sign area per face, and the message cannot be changed in intervals less than 10 seconds. Further, no electronic message board shall have more than 2 faces on any 1 sign, nor shall it be located within 150 feet from any other electronic message board sign. Further, electronic message boards shall not face residential zoned property immediately adjacent or across from that sign.
(H) Inflatable signs and advertising. Inflatable signs, other than the exceptions enumerated herein, shall be prohibited because they are generally more distracting and hazardous to pedestrian and traffic safety, less in scale and less compatible with surrounding uses and graphics, of lesser quality and more difficult to regulate uniformly than permanent street graphics, which are the preferred alternative. The exceptions shall be limited to the following:
(1) Balloons and inflatable figures and displays used only in a parade;
(2) Noncommercial and commercial registered hot air balloons in use and temporarily moored, but not being used primarily as a street graphic; and
(3) Novelty-type balloons less than 2 feet in diameter and less than 3 feet in any dimension, tethered or moored no more than 10 feet above the ground, and other inflatable devices as follows: holiday or other temporary noncommercial decorations and ornamental lighting on residential property, including inflatable devices temporarily displayed in a yard of a residentially zoned property which do not contain any commercial message or logo or depict any commercial symbol or character and which do not exceed 15 feet in height.
(I) Commercial banners.
(1) General. No permanent sign or part thereof shall contain or consist of banners, strings of lights, pennants, ribbons, streamers, spinners, inflatable balloons or other similar moving devices. The use of only 1 such device, not to exceed 32 square feet in size, at a time may be allowed as temporary signs, subject to approval by the Zoning Administrator. These temporary devices for special events shall not be exhibited for more than 21 days, and no more than 4 such temporary devices may be exhibited in any 1 calendar year.
(2) Grand openings. Commercial banners, streamers, flags, pennants and inflatable balloons will be permitted for a grand opening of a business, and may be displayed up to 14 days prior to the grand opening, and 7 days after, for a total not to exceed 21 days.
(J) Calculation of area. To determine total square footage of any double-faced sign, when both faces are identical, only the square footage of 1 face shall apply toward the square footage calculation. A DOUBLE-FACED SIGN is 1 sign which has 2 faces, which faces are no more than 45 degrees apart from each other.
(Ord. 1992-10, § 1102, passed 3-18-1993; Am. Ord. 2013-45, passed 11-7-2013; Am. Ord. 2015-14, passed 4-2-2015; Am. Ord. 2016-24, passed 11-15-2016)