624.115 AFFIRMATIVE MARKETING AND ADVERTISING PLAN.
   (a)   Applicability. The provisions of this section shall apply to:
      (1)   Residential subdivision developments for which plans have not received final Municipal approval or for which building permits have not been issued.
      (2)   Residential planned unit developments for which plans have not received final Municipal approval or for which building permits have not been issued.
      (3)   Multifamily residential developments to be newly constructed or substantially rehabilitated for which building permits have not been issued.
   (b)   Procedures and Requirements.
      (1)   The developer shall prepare and file an affirmative marketing plan with the Village Manager. Upon approval of the plan by the Village Manager pursuant to paragraph (b)(2) hereof, the developer shall thereafter implement the plan. The plan shall be designed to attract purchasers of all majority (white) and minority groups to such developments, and to provide for special outreach efforts to ensure that persons of the majority (white) group are fully informed of available dwelling opportunities in areas of present and prospective minority group concentration, and to ensure that persons of minority groups are fully informed of available dwelling opportunities in areas of present or prospective majority (white) group concentration. The plan shall:
         A.   Identify which such group(s) are least likely, without special outreach efforts, to apply for dwellings in the development.
         B.   Describe in detail the methods to be used to attract persons of such group(s) to the dwellings in the development. Such methods may include, but need not be limited to, advertising through commercial media, brochures and leaflets;posting of signs; and appropriate contacts and arrangements with agencies of the Village and other governments, fair housing agencies, community groups and employers.
         C.   State the racial composition of persons expected to reside in the development as a result of implementation of the plan.
         D.   Provide for such other methods and information relating to the advertising, sale or rental of dwellings in the development as the Village Manager determines is necessary to achieve the purpose of this section.
         E.   Describe in detail the fair housing training that will be provided to persons engaged in the sale or rental of dwellings in the development.
      (2)   Within thirty days of the filing of the plan, the Village Manager shall either approve the plan, in writing, if it complies with the provisions of this section, or state, in writing, his or her reason(s) for failing to approve the plan if it does not comply. No advertising, sale or rental of dwellings in the development may be commenced, and no final approvals or building permits may be issued for the development, until the Village Manager grants written approval.
      (3)   The plan shall be in effect for one year after the date on which the Village Manager grants written approval of the plan pursuant to paragraph (b)(2) hereof. Each year, the developer shall prepare and file a revised affirmative marketing and advertising plan with the Manager pursuant to paragraph (b)(1) hereof. No advertising, sale or rental of dwellings in the development subject to this section may be commenced or continued, except in accordance with a plan for which the Village Manager has granted written approval pursuant to paragraph (b)(2) hereof.
      (4)   The owner shall provide monthly reports to the Village Manager concerning implementation of the approved plan. Such reports shall state, with respect to the previous month, the race of the persons who inquired, at any time and place, as to the availability of dwellings in the development, and the source of information leading to each such inquiry; the race of the persons who applied to purchase or rent such dwellings and the source of information leading to each application; the race of the persons currently residing in dwellings in the development; and such other information relating to the advertising, sale or rental of such dwellings as the Village Manager may determine is necessary to review and evaluate the effectiveness of the plan.
      (5)   The Village Manager and the developer shall evaluate the progress and effectiveness of the plan at such times as the Village Manager may deem appropriate. Any approved plan may be modified, amended or terminated at any time by written agreement between the Village Manager and the developer.
      (6)   All agents, builders, real estate agents and other persons having sales, marketing, advertising or similar functions in regards to this development shall be bound by this plan. It shall be the developer's responsibility to monitor compliance and furnish such proof as is requested by the Village.
      (7)   The requirement of this plan shall not be construed in any manner to limit any applicable Federal or State affirmative marketing requirements.
   (c)   Appeals. Any appeal of the decision of the Village Manager in regards to this section shall be submitted to the Human Relations Commission for determination under the procedures set forth in this chapter.
(Ord. 823. Passed 7-11-94.)