(A) For purposes of this section, a side of a freestanding sign is any plane or flat surface included in the calculation of the total sign surface area as provided in § 153.185. For example, wall signs typically have one side. Freestanding signs typically have two sides (back-to-back), although four-sided and other multi-sided signs are also common.
(B) A single side of a freestanding sign may not exceed 0.75 square foot in surface area for every linear foot of street frontage along the street toward which such sign is primarily oriented. However, in no case may a single side of a freestanding sign exceed 70 square feet in surface area if the lot on which the sign is located has less than 200 feet of frontage on the street toward which that sign is primarily oriented, 75 square feet on lots with 200 or more, but less than 400 feet of frontage, and 100 square feet on lots with 400 or more feet of frontage.
(C) With respect to freestanding signs that have no discernible "sides", such as spheres or other shapes not composed of flat planes, no such freestanding sign may exceed 0.5 square foot in total surface area for every linear foot of street frontage along the street toward which such sign is primarily oriented. However, in no case may such sign exceed 100 square feet in surface area.
(D) Notwithstanding § 153.192, the owner/developer of a non-residential development located on a lot that has indirect street frontage by means of a private driveway providing public access to such lot from a public street shall be entitled to a freestanding sign bearing the name of the development and/or its tenants on said street frontage. Said sign shall be located either in the driveway access area or in a designated sign easement area immediately adjacent to the driveway. The freestanding sign shall not exceed a sign surface area of 50 square feet and shall be counted as part of the overall signage allotment for the development. (A sign easement area shall not be included as part of the lot frontage calculation, but shall remain a part of the lot frontage of the parcel out of which the sign easement area was created.) In no case shall the freestanding sign size exceed the total sign surface area permitted for that lot based on the calculations prescribed in § 153.186.
(E) A ground sign is a freestanding sign attached to a permanently affixed, solid structural base or planter box designed consistent with the architectural features of the primary business, which base or box shall be no more narrow than the message portion of the sign. Ground signs do not include freestanding signs supported by poles. Total sign surface area (perimeter of message portion of sign) shall not exceed the limitations set forth in § 153.186; provided, however, that in no case may the total sign surface area of a ground sign and its structural base exceed 65 square feet, or six feet in height if the lot on which the sign is located has less than 200 feet of frontage on the street toward which the sign is primarily oriented, 100 square feet or eight feet in height on lots with at least 200 feet but less than 400 feet of frontage, and 125 square feet, or ten feet in height on lots of 400 feet or more of frontage. In no event shall the height of a ground sign exceed ten feet.
(F) In a commercial shopping center consisting of three or more units that share common party walls, the developer or owner of the said shopping center or building may determine the sign surface area requirements by following the provisions outlined above in divisions (C) and (E) above concerning lot frontage or by using a building frontage calculation in which one square foot of signage is allowed for each square foot of tenant space or retail frontage.
(G) The sign surface area of any sign located on a wall of a structure shall not exceed 25% of the total surface area of the wall of a building from end to end.
(Ord. passed 4-9-2013; Ord. 2021-03, passed 6-8-2021)