The city council may approve, deny or conditionally approve an application for an owner's operating permit. The city council may deny an application for an owner's operating permit if, based on substantial evidence, the city council finds any of the following:
A. The public convenience and necessity is not served;
B. The application contains any material misrepresentation;
C. The applicant is not financially responsible;
D. Any vehicle proposed to be operated lacks required equipment, is improperly licensed, or unsafe;
E. The applicant's proposed color scheme, name, insignia, or monogram will conflict with or imitate any color scheme, name, insignia or monogram used by any other person operating any vehicle described in this chapter, in such a manner as to be misleading to the public;
F. The applicant's proposed schedule of rates is unjust, unreasonable, discriminatory or preferential;
G. Additional taxicab service will have a detrimental effect on traffic and parking within the city, or will otherwise be contrary to the public welfare;
H. The applicant has not otherwise complied with this chapter. (Ord. 2434 § 1, 2000)