All renewal license tax payments, and fees which are required to be paid as a condition of issuance of such license, shall be delinquent if not paid on or before the last day of the month next succeeding the expiration of a license. A ten percent (10%) penalty shall be added to the delinquent license tax and fees due. If still unpaid, additional penalties of ten percent (10%) shall be added on the first day of each succeeding month; provided, that the amount of such penalty shall not exceed fifty percent (50%) of the license tax and fees due. (Ord. 2742, 2010)