The petitioner shall submit to the planning department (and the department shall submit its findings on the market analysis to the commission), a market analysis, acceptable to the city, which indicates the need for a shopping center in the location requested. For these purposes, the market analysis shall contain the following determination:
A. Determination of trade area of the proposed shopping center;
B. Determination of trade area population, present and future;
C. Determination of effective buying power in the trade area;
D. Determination of net potential customer buying power for stores in the proposed shopping center; and
E. Such other data as may be necessary in order to support the application. (Ord. 1000 § 24.11(C), 1955)