A comprehensive approach to downtown revitalization involves aesthetics, business creation, business retention, and housing possibilities – all creating a healthy and economically vibrant downtown. The public private partnership shall focus on building a stronger downtown community through a five-year strategic plan including the Main Street program's four point approach of Organization, Promotion, Design and Economic Restructuring.
The Downtown Revitalization Public Private Partnership shall involve government officials, business organizations, and property owners to:
• Implement an effective business strategy to recruit appropriate small and large businesses;
• Encourage the development of new housing in the upper levels of commercial properties to strengthen the social and economic vitality of the downtown;
• Undertake community renewal programs at the local level;
• Facilitate an effective planning process that ensures that capital investments of public funds will enhance the aesthetics and economics of the commercial district through appropriate design that respects the historic architecture of the target area;
• Develop strategies, to update zoning requirements and building code requirements that may discourage economic reinvestment;
• Promote economic activity through a coordinated outreach and communication strategy to publicize activities;
• Measure and evaluate progress in meeting established goals.
• Preserve significant or historic buildings and provide an environment that attracts new investment to enable the adaptive reuse of these buildings for new Main Street enterprises;
• Develop effective communication with existing downtown merchants and residents:
• Develop a coordinated marketing effort to attract investments, prospective businesses, and new residents.