DWELL TIME (SIGN): The duration or interval of time during that each individual advertisement or message is displayed on any sign with a dynamic display.
RULES OF MEASUREMENT (SIGN): See section 10-12-12 of this chapter.
SIGN: Any object, device, structure or part thereof used to advertise, identify, display or attract attention to an object, person, institution, organization, business, product, service, event or location by any means, including words, letters, figures, designs, symbols, fixtures, colors, illumination or projected images. Signs as defined herein do not include temporary holiday decorations; or landscape features that display no words or symbols.
Animation Sign: The presentation of pictorials and graphics on signs displayed in a progression of frames that give the illusion of motion, including but not limited to the illusion of moving objects, moving patterns or bands of light, or expanding or contracting shapes.
Banner Sign: A sign composed of lightweight, flexible, non- rigid material that is mounted to a pole or a structure at one or more edges either vertically or horizontally. Flags are not considered banners.
Campaign Sign: A temporary sign displayed on a lot during an active local, State or Federal campaign for public office or ballot issue or referenda, generally intended to promote the ultimate exercise of voting by the general public.
Commercial Message (Sign): See section 10-20-6 of this title, definition of "commercial message".
Construction Sign: A temporary sign located on a lot upon which building or construction is actively occurring.
Development Plan Sign: A sign approved as part of a development plan (see section 10-15-7 of this title) that directs attention to a business, commodity, service, or activity that is conducted, sold, or offered on property that lies within the boundaries of an approved development plan covering a contiguous area that includes both the subject sign and the subject business, commodity, service, or activity.
Drive-Through Sign: A sign located on the site of an allowed drive-through use.
Driveway Sign: A sign located near a driveway entrance from a street or near an internal site driveway or drive aisle (see also subsection 10-12-3A of this chapter).
Flag Sign: A generally rectangular or triangular sign or part of a sign made of fabric or other pliant material attached to a flagpole only along one side and which predominately displays distinctive colors, images, shapes or designs rather than legible words, letters, numbers or other linguistic characters.
Flashing (Illumination) Sign: A light source or other image that in whole or in part physically changes in light intensity or gives the appearance of such change.
Freestanding Sign: A sign that is part of a self-supporting structure, other than a building or portion of a building. Sometimes referred to as a "ground sign".
Illuminated Sign: Any sign, other than a dynamic display, that is directly lighted by any constant light source, internal or external, except light sources specifically and clearly operated for the purpose of lighting the general area in which the sign is located rather than the sign itself.
Monument Sign: A freestanding sign where the base of the sign structure is on the ground or no more than twelve inches (12") above the ground adjacent to the sign. Typically constructed of brick, wood, stone, or metal, monument signs have a base that is at least seventy five percent (75%) of the width of the sign face.
Nameplate (Sign): A sign attached flush against a building.
Off-Premises Business Sign: A sign that directs attention to a business, commodity, service, or activity that is conducted, sold or offered within the development where the subject sign is located and that is expressly approved as part of a mandatory development plan.
Off-Premises Outdoor Advertising Sign: See subsection 10-6-10B of this title.
On-Premises Sign: A sign that directs attention to a business, commodity, service, or activity that is conducted, sold or offered upon the lot where the subject sign is located.
Projecting Sign: A sign that is affixed to a building wall, canopy, awning or marquee and that extends horizontally more than fifteen inches (15") from the wall, canopy, awning or marquee.
Promotional Sign: A temporary sign that is located on a lot on which a business promotion is actively occurring and that consists of tinsel, flags, balloons, banners, wind devices, or similar attention-getting devices, whether or not the same contain any words, numbers or characters.
Real Estate Sign: A temporary sign located on a lot or portion of a lot that is actively being marketed for sale, rental or lease.
Roof Sign: A sign that is affixed to a roof, extended roof, pitched roof, or canopy, and that extends above the building wall or parapet wall.
Special Event Sign: A sign approved in connection with a special event permit approved by the City Council (see also subsection 10-12-3E6 of this chapter).
Wall Sign: A sign affixed to a building wall, canopy, awning, marquee or parapet wall, or a sign displayed in or on a door that does not extend horizontally more than fifteen inches (15") from the wall, canopy, awning, marquee, parapet wall, or door, nor extend above the parapet wall.
Wind Device (Sign): Any flag, banner, pennant, streamer or similar device that moves freely in the wind.
Window Sign: A sign attached to a window.
SIGN AREA: See subsection 10-12-12A of this chapter.
SIGN BUDGET: Sign regulations governing the maximum aggregate number and/or maximum aggregate area of all or a defined group of signs on a lot.
SIGN, DYNAMIC DISPLAY: Any element of a sign or sign structure capable of displaying words, symbols, figures, images or messages that can be electronically or mechanically changed by remote or automatic means. This also includes any display that incorporates rotating panels, LED lights manipulated through digital input, "digital ink" or any other method or technology that allows a sign to present a series of images, messages or displays.
SIGN, HEIGHT OF: See subsection 10-12-12B of this chapter.
SIGN, ILLUMINATION AND LUMINANCE: See subsection 10-12-12D of this chapter.
STATIC MESSAGE (SIGN): An advertisement or message that, when displayed, contains no motion, flashing, changeable copy, running lights, variances in brightness, or animation.
STORYBOARDING (SIGN): The consecutive display of advertisements or messages on a sign, used to provide a continuing or evolving message, theme or story.
WORD (SIGN): Any and all of the following (otherwise, each separate character is considered to be a word):
A. A word in any language found in any standard unabridged dictionary or dictionary of slang.
B. A proper noun or any initial.
C. A separate symbol or abbreviation, such as "&", "S", "%" and "INC".
D. A telephone number, street number or commonly used combination of numerals and/or symbols such as "$5.00" or "50%".
E. A symbol or logo that is a registered trademark, but that itself contains no word or character. (Ord. 2018-16, 12-4-2018)