The purpose of this article as more specifically set forth herein, is:
(a) To maintain and enhance the aesthetic environment of the City;
(b) To improve pedestrian and traffic safety;
(c) To minimize any adverse effect of signs on public and private property;
(d) To establish a permit system to allow a variety of types of signs in commercial and industrial zones and a limited variety of signs in residential zones, subject to the standards and the permit procedures of this article;
(e) To allow certain signs that are small, unobtrusive, and incidental to the principal use of the respective lots on which they are located, subject to the substantive requirements of this article, but without the requirements for a permit;
(f) To provide for small temporary signs without commercial messages in limited circumstances in the public right-of-way;
(g) To prohibit all signs not expressly permitted by this article;
(h) To establish a reasonable permit fee; and
(i) To provide for the fair and consistent enforcement of the provisions of this article.
(Passed 1-6-97.)