(a) No person in this City shall advertise or conduct any sale of any goods, wares or merchandise which is a "closing-out sale," a "sale of goods damaged by fire, smoke or water," or a "defunct business sale" unless a license is first obtained to conduct such a sale from the City Clerk as provided in this article.
(b) This article, however, shall not be construed to apply to or affect the following persons:
(1) Persons acting pursuant to an order or process of a court of competent jurisdiction.
(2) Persons who are required to file an accounting with a court of competent jurisdiction.
(3) Persons acting in accordance with their powers and duties as public officers such as sheriffs, constables, marshals and City policemen.
(4) Any publisher or employee of a newspaper or magazine or any operator or employee of a radio or television broadcasting station who publishes or broadcasts any such advertisement in good faith without knowledge of its false, deceptive and misleading character or without knowledge that the provisions of this article are not being complied with.
(5) Persons conducting sales by and on behalf of licensed insurers.
(1975 Code Sec. 10-49)