All licenses shall be so issued as to expire on June 30, of each year. On or before July 1 of each year, every person having a license shall apply to the City Clerk for a renewal for the year next ensuing, unless such person has ceased to operate such store or does not propose to continue operation of the store during the year next ensuing, in which event he shall notify the City Clerk that he has ceased operation of the store or that he proposes to cease operation of the store prior to July 1, of the year next ensuing. All applications for a renewal shall be made on the forms prescribed by the City Clerk.