(A) No retailer licensed in this city shall use an exterior sign describing or with reference to his or her liquor business larger than 600 square inches, and only one such sign shall be used at any time.
(B) No retailer licensee shall use an interior sign describing or with reference to his or her liquor business larger than 28 square feet, including its frame, and no brand name included in said sign shall exceed 100 square inches.
(C) All signs in or about any licensed retail premises shall be considered exterior signs when the same, in whole, at all times cannot be conveniently read by those within that portion of the licensed premises normally occupied by customers or the general public, exclusive of entryway or entry hall.
(Prior Code, § 4-319) Penalty, see § 111.999