Because of the design of such facilities, the following standards apply:
A. Common Signage: Such a complex may share a ground or pole sign for each street frontage which collectively advertises the name of the shopping center/mall or the names of the individual businesses. Such a sign may be a ground or pole sign which meets sight triangle and setback requirements as governed by subsections 15.20.130A6f and A7 of this chapter and meets all other general regulations.
1. Total sign area allowed for common signage is calculated as follows: one-half (1/2) square foot of common sign area for each linear foot of building frontage and one square foot of common sign area for each linear foot of open space frontage.
2. Total common signage shall not be less than one hundred twenty (120) square feet nor more than two hundred (200) square feet.
B. Individual Businesses: Wall signs are permitted on exterior walls adjacent to a customer entrance which serves one particular establishment (i.e., an "anchor" store). Such signage is calculated as follows: One and one-half (11/2) square feet of sign area for each linear foot of the building frontage on the wall where the sign would be mounted. Individual businesses with customer entrances inside the mall may not have individual signage on the exterior unless incorporated in the common signage. (Ord. 2915, 2012: Ord. 2349, 1991)