It is unlawful for any person to erect or construct any sign, signpost, signboard, wood or metal awning, permanent advertisement, arch or any other structure, above, over, in or around any part of any street or sidewalk in the city without first obtaining permission so to do from the city council. Application for such permission shall be in writing and shall contain the name of the person for whose benefit the same is made, the period of time for which such permit is so desired, the place where the structure is to be erected or constructed, the dimensions thereof, the material of which the same is to be composed, and the manner of construction; which application shall be accompanied by a blueprint, drawing or tracing of the proposed sign or other structure. Each sign shall be installed in accordance with the requirements of the building inspector and building code, and meet the required specifications of materials and construction. (1990 Code § 12.04.110)