It shall be unlawful for any person, firm or corporation engaged in business in the city to falsely represent, by advertisement or otherwise, that the goods, wares or merchandise which persons offer for sale are of a certain brand or quality, or that the goods will be sold at a certain percentage of their cost, price or value, and shall then sell goods, wares or merchandise of a brand or quality inferior to that of those represented or advertised or shall sell the goods, wares or merchandise at a higher percentage of their cost value than represented or advertised.
(‘97 Code, § 97.17) (Ord. C-732, passed 8-4-52) Penalty, see § 10.99