It shall be unlawful for any person, firm or corporation to represent by advertisement by newspaper, radio, loud speaker, poster, bill or otherwise that it is operating, offering or maintaining fire sales, wreck sales, bankruptcy sales, closing-out or going-out-of-business sales and similar sales whereby the public is led to believe that it is being offered merchandise at reduced prices on account of fires, wrecks, bankruptcies, closing-out or going-out-of-business when in fact the sales are not bona fide sales, wreck sales, bankruptcy sales, closing-out or going-out-of-business sales.
(‘97 Code, § 97.16) (Ord. C-732, passed 8-4-52) Penalty, see § 10.99