2.3.4   Nonconforming Signs
   (A)   Continuation: Except as set forth in Section 9.7 of this Ordinance, requiring removal of a sign when the establishment it serves is discontinued, nonconforming signs may be continued subject to the limitations set forth in this Section;
   (B)   Enlargement or Alteration: A nonconforming sign, including its permanent message or its structure, shall not be extended, enlarged, moved, or otherwise altered unless the sign is made to conform to the applicable requirements of this Ordinance, except as outlined in (E) and (F) below;
   (C)   Damage or Destruction: When a nonconforming sign is demolished or damaged to the extent that more than fifty percent (50%) of its surface area requires replacement, the sign shall be removed or made to conform to the applicable requirements of this Ordinance;
   (D)   Cost of Repair or Maintenance: When the repair or maintenance cost of a nonconforming sign exceeds fifty percent (50%) of the replacement cost, the sign shall be removed or made to conform to the applicable requirements of this Ordinance.
   (E)   Legal Nonconforming Residential Neighborhood Development: Signs located at the entrance to the development made nonconforming by their placement within Village of Pinehurst Public Rights of Way may be replaced. These replacement signs shall conform to all other regulations including size and height and shall be constructed to meet NCDOTs and Village of Pinehurst requirements for vehicular safety. No sign shall be replaced under this provision without the approval of the Pinehurst Village Council. The Village Council may dictate a location that deviates from the original location if in their opinion this would be in the best interest of the public. The individual or entity desiring to construct the new signage shall also be required to obtain a Right of Way Encroachment.
   (F)   Non-Conforming signs serving multi-tenant developments may change out tenant names if no more than one-third (1/3) of the message is changing.