9.7.1   General Purpose and Intent
   The purpose of this section and the other sign standards contained in this chapter, is to support and complement the various land uses allowed in the Village of Pinehurst by the adoption of standards concerning the placement of signs. These standards are adopted under the zoning authority of the Village to achieve the following:
   (A)   To encourage the effective use of signs as a means of communication in the Village while preserving the rights of free speech under the First Amendment to the United States Constitution.
   (B)   To maintain and enhance the aesthetic environment and the Village's ability to attract sources of economic development and growth.
   (C)   To improve pedestrian and traffic safety.
   (D)   To minimize the possible adverse effect of signs on nearby public and private property.