§ 155.07  OUTDOOR ADVERTISING.
   (A)   Freeways. Off-premises outdoor advertising signs shall be allowed only on U.S. 117 Bypass.
   (B)   Other highways. Outdoor advertising shall be allowed in all commercial zones including Highway Business, Industrial and Community Shopping.
   (C)   Spacing of signs. No outdoor advertising sign shall be located closer than 750 feet from any other outdoor advertising sign as measured along the same side of a road or highway.
   (D)   Total area. The maximum area for the face of any outdoor advertising sign shall be 400 square feet. The area shall be calculated by using the smallest rectangle which will encompass the entire sign face. Any extensions to the sign or any advertising message or copy on the sign structure, including the name of the outdoor advertising company on the border or trim, shall be included as part of the sign’s total area.
   (E)   Height. The maximum height of an outdoor advertising sign shall be 50 feet and shall be measured as the vertical distance from the ground below the sign to the highest part of the sign.
   (F)   Sign size.
      (1)   The maximum vertical height of the outdoor advertising sign face shall be ten and one-half feet.
      (2)   The maximum horizontal length of the outdoor advertising sign face shall be 40 feet.
   (G)   Separation from other uses. The minimum distance between outdoor advertising signs and existing churches, schools or public institutions shall be no less than 500 feet. The minimum distance between outdoor advertising signs and existing residences shall be 300 feet, however, if written permission is obtained from the owner of affected residence(s) within the 300 foot minimum distance, allowing the outdoor advertising sign to be placed closer than 300 feet, then such permission to place the sign may be granted by the town as long as all other requirements of this chapter have been met.
   (H)   Setback. All parts of each outdoor advertising sign shall be set back no less than 15 feet from any highway right-of-way line.
   (I)   Color of structure. A freestanding sign structure, including the back, shall be painted in a neutral color to blend in with the background environment of the site.
   (J)   Illumination. Outdoor advertising signs may be illuminated in accordance with the following requirements.
      (1)   Lighting shall be directed to the face of the sign and shall be shielded so that the source of the light is not visible and does not created a hazard or nuisance for motorists or nearby residents.
      (2)   No flashing, rotating or intermittent illumination shall be permitted.
      (3)   Any illuminated sign shall meet the requirements of the State Building Code (Vol. 4) as amended.
   (K)   Number and arrangement of signs. Outdoor advertising signs may be of single face, double-faced back-to-back or V-type design. If signs on the same structure face opposite directions, they shall be considered one sign.
   (L)   Obstructions.   Regardless of the requirements of this chapter, no outdoor advertising sign shall obscure or interfere with official traffic signs, signals or devices or create a traffic hazard.
   (M)   Structural requirements. All outdoor advertising signs shall be of unipole design.
(Ord. passed 2-6-2006)  Penalty, see § 10.99