The city of Parma recognizes that beautification can be a significant expense to business people, property owners and residents. At the same time, beautification improves the livability of a community, enhances the appearance and customer attraction of commercial areas, increases property values, screens undesirable views, and can reduce air and noise pollution through landscape requirements. The intent of these regulations is to achieve a balance between the right of individuals to develop and maintain their property in a manner they prefer and the right of city residents to live, work, shop, and recreate in pleasant, healthy, and attractive surroundings. Among the benefits derived from beautification are the following:
A. Aesthetic benefits:
1. Reduced glare and reflected light;
2. Shade for buildings, streets and parking lots;
3. Defines outdoor spaces;
4. Seasonal color, including flowers and fall color;
5. Frames and reveals desired views;
6. Adds natural elements to otherwise harsh urban development;
7. Attracts birds and other urban wildlife;
8. Helps maintain the rural feel of the city; and
9. Visually ties the city to the surrounding countryside.
B. Economic benefits:
1. More profitable business districts;
2. Consumers report greater willingness to pay for products in aesthetically attractive, landscaped commercial areas;
3. Attracts new businesses;
4. Encourages redevelopment and economic investment in the local community;
5. Office and retail space leases more quickly;
6. Reduces energy consumption for air conditioning, etc.; and
7. Increases residential property values.
C. Environmental benefits:
1. Prevents soil erosion;
2. Removes particulate pollutants from the air;
3. Provides extra oxygen in the atmosphere;
4. Removes carbon dioxide from the air;
5. Improves soil condition;
6. Purifies water supplies, especially storm runoff;
7. Reduces unwanted noise; and
8. Controls and directs excessive wind. (Ord. 551, 2-9-2009)