All advertising of any kind by retailers shall be governed by the rules of the Alcoholic Beverage Commission, as set out in Chapter 0100-3 LOCAL OPTION LIQUOR RULES. Provided, however, that all signs and billboards allowed by the rules of the Alcoholic Beverage Commission must conform to the provisions of 11-1300, et. seq., of the Paris Municipal Code governing size, construction, erection, alteration, permitting, and use of all signs within the City of Paris. (Ord. #564, 11/5/81, Ord. #1054, 1/5/06).