(A) This chapter shall be known and may be cited as the sign regulations of the town. The purpose of this chapter is to establish requirements for the design, construction, placement, installation, number, type, location and maintenance of signs in order to preserve and protect the health, safety, welfare and general well-being of the citizens of the town without impeding the inherent right of business to advertise and reasonably assist potential customers in locating and identifying any service or facility they may desire to use or any product they may desire to purchase.
(B) The regulation of the design, construction, placement, installation and maintenance of signs is further justified by their innate scheme and primary purpose to draw mental attention to them, potentially to the detriment of sound driving practices and the safety of the motoring public to which a majority of signs are oriented. Therefore, it is the future purpose of this chapter to regulate the size and location of signs so that their purpose can be served without unduly interfering with motorists and causing unsafe conditions.
(C) Finally, it is also the purpose of this chapter to protect and preserve the aesthetic qualities of the community by regulating the design, construction, placement, installation and maintenance of signs and by eliminating unsightly signs and preventing clutter among sign placement. The aesthetic impact of signs is an economic fact which may bear heavily upon the enjoyment and value of property; therefore, the Town Council finds that the regulation of signs is validly justified on the basis of conserving the value of property and encouraging the most appropriate use of land throughout the town.
(Ord. 2007-01, passed 1-23-2007; Ord. 2016-02, passed 4-26-2016)