The city council hereby finds and declares that the regulations set forth in this title:
A. Will eliminate potential hazards to motorists and pedestrians;
B. Encourage signs which, by their good design, are integrated with and harmonious to the buildings and sites which they occupy;
C. Encourage sign legibility through the elimination of excessive and confusing sign displays thus reducing driver inattention;
D. Preserve and improve the appearance of the city as a place in which to live and to work, and create an attraction to nonresidents to come to visit or trade;
E. Allow each individual business to clearly identify itself and the goods and services which it offers in such a manner as to become the hallmark of the business and of the city, thus creating a distinctive appearance and enhancing the city's character as a place in which to live;
F. Safeguard and enhance property values;
G. Protect public and private investment in buildings and open space, supplement and be a part of the regulations imposed within the city; and
H. Promote the public health, safety and general welfare of the citizens of the city.
(1979 Code § 15.04.12; Ord. 96-61, 11-19-1996)