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18-1-2: PURPOSE:
The city council hereby finds and declares that the regulations set forth in this title:
   A.   Will eliminate potential hazards to motorists and pedestrians;
   B.   Encourage signs which, by their good design, are integrated with and harmonious to the buildings and sites which they occupy;
   C.   Encourage sign legibility through the elimination of excessive and confusing sign displays thus reducing driver inattention;
   D.   Preserve and improve the appearance of the city as a place in which to live and to work, and create an attraction to nonresidents to come to visit or trade;
   E.   Allow each individual business to clearly identify itself and the goods and services which it offers in such a manner as to become the hallmark of the business and of the city, thus creating a distinctive appearance and enhancing the city's character as a place in which to live;
   F.   Safeguard and enhance property values;
   G.   Protect public and private investment in buildings and open space, supplement and be a part of the regulations imposed within the city; and
   H.   Promote the public health, safety and general welfare of the citizens of the city.
(1979 Code § 15.04.12; Ord. 96-61, 11-19-1996)