§ 110.07  FALSE, DECEPTIVE OR MISLEADING STATEMENTS.
   It is unlawful for any peddler, solicitor or transient merchant to make or cause to be made, directly or indirectly, for the purpose of selling or procuring any order for the sale of any goods, wares, merchandise or services, any assertion, representation or statement of fact which is untrue, deceptive or misleading.
(Prior Code, Title IV, Ch. I, Art. I, § 8)  Penalty, see § 10.99