1119.03 GENERAL PROVISIONS.
   The regulations contained in this Section shall apply to all signs and all use districts.
(a)   With the exclusion of Electronic Message Centers (EMCs), any illuminated sign or lighting device shall employ only light that is emitted in constant intensity, and no sign shall be illuminated by or contain flashing, intermittent, rotating, or moving light or lights. A cut-off type luminaire is required. In no event shall an illuminated sign or lighting device be placed or directed so as to permit the beams and illumination to be directed or beamed upon a public thoroughfare, highway, sidewalk, or adjacent premises so as to cause glare or reflection that my constitute a traffic hazard or nuisance.
(b)   No building wall shall be used to display advertising, except that pertaining to the use carried on within such building.
(c)   All wiring, fittings, and materials used in the construction, connection, and operation of electrically illuminated signs shall be in accordance with the provisions of the National Electric Code (NEC).
(d)   No sign shall be placed on the roof of any building.
(e)   No sign or part thereof shall contain or consist of banners, posters, pennants, ribbons, streamers, spinners, or other similar moving devices. Such devices, as well as strings of lights, shall not be used for the purpose of advertising or attracting attention when not part of a sign.
(f)   Wall murals that are created for decorative purposes and painted or otherwise on buildings, fences, or other structures require permission from the Village Council.
(g)   No sign shall be permitted to encroach on public right-of-way, with the exception of projecting signs or wall signs which project from the wall more than six inches (6") and are attached to a building. No portion of these signs shall hang lower than nine feet (9') from the sidewalk grade.
(h)   All signs hung and erected shall be plainly marked with the name of the person, firm, or corporation responsible for maintaining the sign.
(i)   Should any sign be or become unsafe or be in danger of falling, the owner thereof or the person maintaining the same shall, upon receipt of written notice from the New London Zoning Commissioner, proceed at once to put such sign in a safe and secure condition or remove the sign.
(j)   No sign of any classification shall be installed, erected, or attached in any form, shape, or manner to a fire escape or any door or window giving access to any fire escape.
(k)   All persons seeking to erect or place a sign shall require a sign permit from the Zoning Commissioner, unless this ordinance specifically states that the sign does not require a permit.
(l)   Measurement:
(1)   The surface area of any sign shall be computed as including the entire area within a regular, geometric form or combination of regular, geometric forms comprising all of the available display area of the sign, whether or not a message is included within the entire display area.
(2)   The entire face of a sign shall be deemed part of the sign, including all of the elements of the matter displayed, whether they be textual, decorative, background, or otherwise; and, if a sign is so constructed that one or more individual messages or decorative elements are affixed to a single structure, the entire face of the structure shall be included in the calculation, and not just the area of the individual messages or decorative elements.
(3)   Frames, posts and structural members which are not part of the face shall not be included in the computation of surface area unless they do contain or express any message.
(4)   If a sign has two or more faces with different text, copy, messaging, and/or advertising display, the area of all the faces shall be included in determining the area of the sign.
(5)   For projecting signs, pole signs, and free standing signs, or secondary signs that are double sided with identical copy on both sides and if both sides cannot be viewed at one time, only one side will be counted as the total sign area.
         (Ord. 2015-09. Passed 7-13-15.)