The vehicle(s) shall have the name under which the business hauling passengers for hire is being conducted painted or otherwise imprinted on the vehicle in a generally conspicuous and readable location in letters at least four inches (4") in height and in color or colors contrasting with the vehicle. (Ord. 1992-8, 6-8-1993; amd. Ord. 2008-2, 7-8-2008)