(A)   Findings.
      (1)   Mount Pleasant Town Council recognizes the intent of the UC-OD, Urban Corridor Overlay District is to produce a vibrant pedestrian scale environment with corresponding activity as evidenced by the implementation of pedestrian activity zones that provide opportunities for outdoor dining and outdoor display of retail merchandise.
      (2)   In an effort to foster this endeavor, Mount Pleasant Town Council has expended considerable tax money for improvements to Coleman Boulevard, including the installation of on-street parking, landscaped medians and underground utilities which are either planed or currently under construction.
      (3)   The town has recently completed Shem Creek Park as a pedestrian-oriented destination.
      (4)   Mount Pleasant Town Council has now determined that pedestrian wayfinding signs will enhance and facilitate the pedestrian utilization of the overlay district and now desires to establish this Pedestrian Wayfinding Sign Pilot Program.
   (B)   Program specifics.
      (1)   Town planning staff, in conjunction with the Planning Commission and Town Council, will develop the Pedestrian Wayfinding Sign Pilot Program, to be implemented once the Coleman Boulevard improvements have been completed.
      (2)   The program will initially be limited to that portion of Coleman Boulevard from its intersection with Pelzer Drive to its intersection with Chuck Dawley and Ben Sawyer Boulevards.
      (3)   The Pedestrian Wayfinding Sign Pilot Program will target businesses that are not directly located on Coleman Boulevard but will benefit from signage directing pedestrian traffic to their locations.
      (4)   The wayfinding signs will be developed, installed and maintained by the town.
      (5)   The Town Council shall decide upon a mechanism for allocating sign copy to individual businesses, which may include an appropriate fee for the same.
      (6)   Individual wayfinding signs shall not exceed 20 square feet in area.
      (7)   Once implemented, the program shall be in effect for a period of two years.
(Ord. 13076, passed 2-12-2014; Am. Ord. 14047, passed 8-12-14)