Notwithstanding any other provisions of this chapter, comprehensive development projects may utilize off-premises signage as provided herein.
(A) Intent. This provision is intended to allow multiple tenants of a comprehensive development project to utilize identification signage that is not necessarily located on their own specific lot or parcel in a cohesive and attractive manner. Multiple tenants may utilize one or more larger signs, rather than multiple numbers of smaller signs. While it is not required that identification signage for the comprehensive development project be located specifically on the exact parcel of land to which it pertains, the off-premises signage must be in as close proximity to the overall comprehensive development project as possible, if not internal to the project site. The intent is not to provide off-site advertising from a great distance away.
(B) Site and design factors. The amount, size, height, location and other site and design factors for comprehensive development signs shall be determined through the Design Review Process, and must adhere to the master sign provisions of § 156.155 herein.
(C) Tier I. Includes comprehensive development projects such as hospitals, school campus and tourist attractions such as Patriot's Point. Because of the relative project size and potential number of tenants and services, these uses shall be accorded larger, taller signs.
(D) Tier II. Includes comprehensive development projects such as shopping centers, retail centers, office parks and other unified development projects created from a larger parent parcel, including mixed use developments. Generally speaking, these uses are not as large or diverse as Tier I uses, and should therefore have more modest signs with respect to size and height. However, if the scale of a Tier II use is analogous to that of a Tier I use, it may also be accorded larger, taller signs.
(Ord. 11006, passed 2-8-11; Am. Ord. 14047, passed 8-12-14)