§ 161.253 ELECTRONIC MESSAGE CENTERS.
   (A)   Electronic Message Centers (EMC) are permitted in Residential Zoning Districts as only provided within § 161.249(D); Electronic Message Centers are permitted within all Non-Residential Zoning Districts.
   (B)   Additional general EMC regulations:
      (1)   An EMC sign may be a portion of a building sign or freestanding sign, or may comprise the entire sign area.
      (2)   All EMC signs shall have automatic dimming controls, either by photocell (hardwired) or via software settings, in order to bring the EMC lighting level at night into compliance with “Sign Illumination Standards” of § 161.254.
      (3)   In Residential Zoning Districts, where permitted, EMC signs shall have a minimum display time of eight (8) seconds. The transition time between messages and/or message frames shall be limited to three (3) seconds and these transitions may employ fade, dissolve, and/or other transition effects; however, the following EMC display features and functions are prohibited: continuous scrolling and/or traveling, flashing, spinning, rotating, and similar moving effects, and all dynamic frame effects or patterns of illusionary movement or simulating movement.
      (4)   In Non-Residential Zoning Districts, all EMC display features and functions are permitted, with the exception of
         (a)   flashing, which is prohibited and
         (b)   full motion video or film display via an electronic file imported into the EMC software or streamed in real time into the EMC. See Definitions, § 161.242.
(Prior Code, Art. 21, § 21-126.14)