(A) No licensee nor any other individual, partnership or corporation or other person shall give away any alcoholic liquor for commercial purposes or in connection with the sale of nonalcoholic products or to promote the sale of non-alcoholic products.
(B) No licensee nor any other individual, partnership or corporation or other person shall advertise or promote in any way, whether on or off licensed premises, any of the practices prohibited under the subsection above. This includes, but is not limited to, advertisements using the word “free” or “complimentary” and includes sampling, test marketing or tasting.
(C) This subsection does not prohibit a licensee from giving a “sampling” to patrons or customers at the licensed premises of the licensee; and this subsection does not prohibit an individual, partnership, corporation or other person from serving invited guests alcoholic liquor without charge or other consideration at an open house or other social event for purposes of commemorating a special event or occasion during a time that the site of the event is not otherwise held out to the public for commercial purposes and no sales nor promotions of sale of non-alcoholic products are occurring; provided no individual, partnership, corporation or person shall have more than one (1) open house or social event during any calendar year and said open house or social event shall not advertise either prior to or during the event any licensee nor any alcoholic liquor.
(Prior Code, Art. 6, § 6.18)