§ 70.99  PENALTY.
   (A)   Unless another penalty is expressly provided by law, every person convicted of a violation of any provision of this chapter shall be punished by a fine of not more than $100. Upon conviction of a third or subsequent offense committed within one year after the date of the first offense, the penalty shall be a fine of not more than $1,000.
   (B)   In lieu of appearing before a court of competent jurisdiction, the person so charged may pay within five days to the Town Clerk-Treasurer for the benefit of the General Fund of the town, the sum of $25 for the first or second offense committed within one year.