In addition to ensuring compliance with the numerical standards of these regulations, the Planning Commission shall consider the proposed general design arrangement and placement for permanent signs in the Retail Business District according to the following criteria:
(a) The lettering shall be large enough to be easily read but not overly large or out of scale with the building or site.
(b) The sign should be consolidated into a minimum number of elements.
(c) The ratio between the message and the background shall permit easy recognition of the message.
(d) The size, style, and location of the sign shall be appropriate to the activity of the site.
(e) The sign shall complement the building and adjacent buildings by being designed and placed to enhance the architecture of the building.
(f) Signs shall be designed with a limited number of, and harmonious use of, colors.
(g) Signs, if seen in series, shall have a continuity of design with the style of sign generally consistent throughout the building or block.
(h) The proposed signs are of an appropriate size, scale, and design in relationship with the principal building, site, and surroundings and adequately identify the use.
(i) Signs shall not extend more than six (6) feet from the face of the building for any part of such sign, nor shall the same extend more than six (6) feet out over any sidewalk or public street. Any sign so erected shall be properly fastened and anchored to such building.
(Ord. 2012-21. Passed 7-11-12.)