The goal of design for signs city-wide is to keep moderate, attractive and compatible styling so as not to cause erratic or disturbing distractions from the architectural character of nearby businesses. The choice of materials is left to the discretion of the applicant(s) for each shopping center or for each individual business subject to the approval of the Development Review Committee. The Development Review Committee may, after careful review, determine that any combination of materials defined in divisions (A) or (B) of this section may or may not meet the intent and purpose of this chapter. The Development Review Committee may approve, conditionally approve or deny any sign quality or material based on compatibility with the intent and purpose of this chapter.
(A) The following materials are recommended and desirable for establishing a sign plan for an individual business or a comprehensive sign plan for a shopping center:
(1) Sign face supports and standards made of resawn or rough sawn wood and/or wrought iron with painted backgrounds and lettering;
(2) Sign face, supports and standards made of smooth wood trimmed with painted backgrounds and lettering;
(3) Use of individual styrene letters on the face of the building;
(4) Use of wood cutouts or wrought iron silhouettes further identifying the business on any of the above;
(5) Sandblasted redwood.
(B) The following materials and details are less desirable; however, they may be approved by the Development Review Committee following submittal of design specifications and materials. Design and materials must be compatible with the intent and purpose of this chapter:
(1) Contemporary finish materials such as porcelain, enamel, aluminum and steel;
(2) Imitation wood or imitation marble;
(3) Bright gloss enamel, or reflecting surfaces;
(4) Exposed neon tube graphics.
(C) The following materials and details are not acceptable:
(1) (Reserved)
(2) Fluorescent paint;
(3) Exposed metal supports in extruded, rolled or tubular sections;
(4) Plywood or wood planks, painted or unpainted.
(`83 Code, § 17.28.110) (Ord. 94-03 § 6, 1994)