(A) Signs should advertise a place of business or provide information and shall be architecturally attractive and contribute to the character of the area.
(B) The intent of these sign regulations is to give businesses varying opportunities for promotion and visibility as well as establish standards by which signage will be moderate, attractive and uniform in intensity. The standards allow enough variation to permit businesses to have creative signs. Signs are to be controlled so as to minimize their tendency to compete excessively with each other and with the desired character of the area. Through reasonably applied design criteria, signs are to be prevented from distracting and dominating the setting via their height, shape, size, number, color, lighting, and movement.
(C) Sign standards are to assure the applicant that all other establishments are similarly restricted, and their establishment is protected against overpowering advertising structures from competitors and/or adjacent properties in the area.
(D) Review of signs on an administrative committee level is an integral part of the sign standards and process and should seek to create a vital yet fair atmosphere for sign promotion and visibility while upholding the overriding standard of moderation. This review is conducted by the Development Review Committee as outlined in §§ 2.56.030, 17.52.030 and 17.52.050.
(`83 Code, § 17.28.010) (Ord. 94-03 § 6, 1994; Ord. 2009-06 § 4, 2009)