§ 804.03  APPLICATION FOR LICENSE OR PERMIT.
   (a)   All original applications for licenses or permits, unless otherwise specifically provided, shall be made to the City Manager or other duly authorized issuing authority, in writing, upon forms to be furnished by him or her and shall contain:
      (1)   The name of the applicant and of each officer, partner or business associate;
      (2)   The applicant’s present occupation and place of business;
      (3)   The applicant’s place of residence for five years next preceding the date of application;
      (4)   The nature and location of the intended business or enterprises;
      (5)   The period of time for which the license or permit is desired;
      (6)   If for a vendor, a description of the merchandise to be sold; and
      (7)   Such other information concerning the applicant and his business as may be reasonable and proper, having regard to the nature of the license or permit desired.
   (b)   Renewal of an annual license or permit may be granted to a licensee or permittee in good standing upon the original application, unless otherwise provided.
   (c)   With each original or renewal application, the applicant shall deposit the fee required for the license or permit requested.
   (d)   No person shall knowingly make any false statement or representation in such application.