870.13   IDENTIFICATION.
   (a)   Every person owning and operating a taxicab under license from the City may adopt any trade name, design, color scheme or method of painting or lettering such taxicab that is approved by the Mayor. Such trade name, design, color scheme or method of painting or lettering shall include the following matter:
      (1)   A serial body number, assigned by the Mayor to such taxicab, and painted on each side and on the rear of the taxicab; and
      (2)   The name of the owner or the trade name under which he does business, painted on each side and on the rear of the taxicab. Whenever the name of the owner or such trade name does not include any one of the words "taxicab," "taxi" or "cab," then the word "taxicab" shall be painted on each side of the taxicab immediately beneath such name or trade name.
   (b)   All mandatory lettering and wording, whether in a particular trade name, design color scheme, method of painting or lettering, or otherwise, shall be of such color as in the opinion of the Mayor will contrast distinctly with the color of the body of the taxicab. The serial body numbers on sides and rear shall be no less than four inches in height.
   (c)   Whenever the word "paint" or "painted" is used in this chapter, it shall mean the application of coloring matter in oil solution, not in water solution.
(Ord.72-93. Passed 2-13-73.)