Store frontage shall be limited to one side of a building. The total area of a sign includes all visible faces of a permanent panel, the area within the perimeter of a built-in architectural sign, a permanent or temporary sign placed upon the surface of a building or upon a window or door and a sign within the building visible from any public street as well as any characters, logos, trademarks, insignias, emblems, devices or other symbols. No sign or other advertising matter shall be painted directly on the exterior of a structure. Signs displayed, attached to or painted on the inside of a show or display window shall not exceed twenty percent of the total show or display window area. Each window or glass area separated by a door, mullion or structural or architectural appurtenance shall be deemed a separate window area. The size of such signs shall be determined by a measurement of the entire sign area.
(Ord. 1987-10. Passed 4-13-87; Ord. 2004-27. Passed 11-8-04.)