(a) The aggregate area of all signs, in any use district, shall not exceed the following limits, determined on the basis of the set-back distance of the building and the horizontal store frontage:
(1) For buildings erected with a setback of zero to 125 feet, the aggregate area of all signs shall not exceed two square feet for each lineal foot of store frontage.
(2) For buildings erected with a setback greater than 125 feet, but not more than 250 feet, the aggregate area of all signs shall not exceed three square feet for each lineal foot of store frontage.
(3) For buildings erected with a setback of 250 feet or more, the aggregate area of all signs shall not exceed four square feet for each lineal foot of store frontage.
(b) Set-back distance shall be measured from the centerline of the principal thoroughfare that provides direct customer access to the building and that abuts the parcel of land on which the building is erected or the shopping center of which the building is a part.
(Ord. 1985-29. Passed 10-14-85.)