No going-out-of-business sale shall be licensed for a period of more than thirty days, Sundays and legal holidays included. The thirty days shall be consecutive, Sundays and legal holidays included. If the licensee does not sell the quantity of merchandise listed in the license application, he or she may apply for an extension of the license to the Director of Public Safety. If, upon investigation, the Director is satisfied as to the truth of the statements contained in the application for renewal, he or she shall issue a renewal license for a period of not more than thirty days. A maximum of two such renewals may be granted, except that if cause is shown to the satisfaction of the Director, additional thirty-day renewals may be granted until all the disposable inventory listed in the original application for a license is sold.
No license shall be issued to any person to conduct a going-out-of-business sale at the same location where the applicant has terminated a prior sale licensed hereunder, for a period of eighteen months subsequent to the termination of the prior sale. No license shall be issued to a purchaser of stock at a sale licensed hereunder for a period of eighteen months subsequent to such purchase, if the purchaser continues to conduct business under the same firm name as that used by the seller of such stock without having adopted a reasonable means of advertising the change in ownership to the public, or where in fact no bona fide change in ownership has taken place and the purchase was a sham transaction intended to deceive the public. No license shall be issued to any person who has not been, for a period of sixty days next preceding such sale, continuously engaged in the business of selling goods, wares or merchandise at retail in the City. No person who has been convicted of violating any provision pertaining to a sale licensed hereunder shall be issued a license to conduct such a sale or be employed in any manner in the conduct of such a sale for a period of two years subsequent to the conviction.
(Ord. 1994-36. Passed 12-12-94.)