"Itinerant vendor," includes any person, both principals and agents, who engages in or conducts within this City either in one locality, or in traveling from place to place, a temporary or transient business of selling goods, wares and merchandise; or who, for the purpose of carrying on such business, uses, leases or occupies, either in whole or in part, a room, building or other structure or place, or who uses, leases or occupies for such purposes a room in any hotel, lodging house or other building or place for the exhibition and sale of such goods, wares and merchandise.
(1965 Code Sec. 17-1.)