Every person licensed by the State of West Virginia to sell wine - whether as a wholesaler, retailer or private club, and who does business as such within the City - shall obtain a City license; provided however that nothing in this chapter shall be taken to legalize any act which otherwise may be in violation of law, or exempt any person from any penalty prescribed for such violation. The annual license tax required for each place of business shall be $100 for the period beginning July 1; if granted for a shorter period of time, the license tax shall be computer quarterly in proportion to the remainder of the fiscal year. Each licensee shall display the license at all times in a conspicuous place upon the premises thereby licensed. The city license is not transferable. License application procedures shall be the same as those outlined in Section 763.02.