All signs shall be subject to the following general requirements along with other applicable requirements of this Zoning Code:
(A) Signs shall only be utilized for the promotion of a business, product or service available on the premises where the sign is located.
(B) No more than five colors shall be used on a sign or signs for any one business establishment. Different shades of a color shall be treated as one color, for the purpose of this requirement, black and white shall be considered colors and a business logo, marquee, or a mural shall be exempt from this requirement.
(C) Signs in residential districts shall only be externally illuminated by reflected light and shall not be internally illuminated. Externally illuminated signs shall have source of light that is not directly visible, be arranged as to reflect away from the adjoining properties, and shall not be placed as to cause a hazard to traffic or conflict with traffic control signals or signs. Any external electric supply lines shall be brought to the sign by underground supply.
(D) The display area of a sign shall be calculated by multiplying the total width of the subject sign by the total height of the subject sign. The base of a freestanding sign shall not be included in the display area calculation.
(E) The height of a freestanding sign shall be measured from the lowest grade to the highest point of the freestanding sign.
(Ord. 66-2020, passed 11-24-20)